Subscription marketing refocuses the consumer’s mind from solving their problems to having them taken care of forever. Learn how to promote your subscription product.

The subscription market is reaching saturation point in the West. Meanwhile, it's in its infancy in Kenya and the rest of the developing world.

While this …

If cash flow is king, ensuring you get paid on time is key to running a successful business. Learn how billing automation can improve cash flow and keep things ticking over nicely at your business.

Cash flow is the movement of money in and out of a business. It measures …

A complex, inefficient billing process will sink your business no matter how good your product is. Learn the 9 essential elements of a good billing system, and why it’s crucial to your business’s success.

Even though it’s the part where you get paid, you didn’t start your business excited at …

Dunning automation can help businesses save time and money by automating debt collection. Learn the meaning and impact of dunning automation on revenue recovery.

Something we don’t sign up for when we start a business but is a reality of running a business is that some customers will not pay …

Billing is an integral part of any business that ensures you generate revenue and stay afloat. Learn what the billing process entails and how to streamline it.

The struggles of many small to mid-sized businesses are directly tied to the billing process. In short, they cannot get their customers to …

Billing errors lead to delayed payments, lost revenue, and damaged customer trust. Discover the seven most common billing errors and how to prevent them.

The number 1 reason small businesses fail is cash flow problems. Cash flow is measured in the ability to pay your bills. But before you pay …

Manual billing is costly, time-consuming, and gets more challenging as your business grows. Learn how to automate billing to get paid and scale faster.

As many business owners will testify, doing the work - providing the service or supplying the ordered goods - is the easy part. Getting paid? Not …

Recurring billing is often mistaken for subscription billing. Find out where they differ as we unravel the subscription billing vs recurring billing confusion.

Every business experiences periods of market turbulence where sales may slow down. Recurring payments can cure this by their ability to generate predictable revenue.

You can say …

Manual billing is inefficient, costly, prone to errors, and can cause revenue leakages. Discover how billing automation solves these issues and boosts revenue.

Billing is an essential task that every business must tackle accurately to ensure profitability and long-term success. But as critical as it is to revenue collection, it …

Adding subscription options to your e-commerce website is bang on trend. But how easy is it on Shopify? Can you sell subscriptions on Shopify? Read to learn how.

Adding subscription options to your Shopify store helps to shore up flatlining sales, build a loyal customer base, and establish a predictable …

The subscription model fits most businesses, but a few aren’t a good fit. Learn how to separate these and successfully implement subscription pricing.

This is well and truly the age of subscriptions. Every other business and industry is shifting away from one-time purchases, drawn by the many compelling benefits of …

Your target customers will rarely be a homogenous mass that you can target with one subscription plan. Learn what a subscription plan is and why offering more than one option is good for business.

The subscription business model has become a popular way to quickly deliver products and services your …

Your subscription business will fail unless it is profitable and generates sufficient revenue. Learn how to formulate an optimal subscription pricing strategy for your business.

The subscription business model has proven to be effective at driving revenue. It enables automatic billing, ensures a steady stream of predictable revenue, and offers …

How you monetise your software determines how much revenue your business will generate. Learn the business case for subscription-based software and how it can help you maximise your revenue.

There used to be only one way of selling software. That is through a perpetual licence where customers make a large …

The right subscription management software can supercharge your e-commerce business’s growth. Learn how to choose software for subscription management.

The subscription e-commerce market is expected to grow to $196.35 billion in 2023. This boom is attracting entrants from all manner of industries.

Following the subscription business model, whether it …

There is a lot involved in running a subscription business. Discover the benefits of automating your tasks and processes with subscription management software.

There’s growing appeal for starting a subscription business or offering subscription options in your business. Among these are automated billing and recurring revenue, which improves business efficiency …

There’s more to running a subscription-based business than automatic billing and recurring payments. Learn more about subscription management and how to optimise it.

Part of the allure of the subscription business model is how it can automate billing, which reduces labour costs, improves billing accuracy, enhances payment security, improves sales …

Subscription billing enables recurring payments and auto-renewals, which increases sales and improves revenue forecasting. Learn more about subscription billing.

The subscription business model, or subscription billing in short, is no longer the domain of SaaS companies. Companies in other industries are realising the profound benefits of automating billing and collecting …

Before investing your capital, you must establish that a trending business idea isn’t just a fad. Find out if and why people actually buy subscription boxes.

There is a subscription box for nearly everything these days. You can find subscription boxes for:

• Dietary staples like milk and meat,
• Treats for …

The subscription box business you are working on will not succeed if it’s not profitable. Find out if the subscription box business model is profitable and what you should focus on to achieve profitability.

According to a Havard Business School article, there are well over 2,000 subscription businesses in the …

Research has shown that you can convert every third customer of your e-commerce business into a subscriber. Or you can set up as a subscription business from the get-go.

With a subscription business model, your customers sign up to receive a supply of a service or products at a set …

Are you curious to know how fintech can improve your payment processes and help you launch innovative new products? Learn the top 5 benefits of fintech for businesses.

Kenya has become a global hub for Fintech innovation. The fintech market in the country is worth an estimated $4.9 billion, but …

The subscription business model ensures recurring revenue and helps to predict sales. Learn what it is, its types, benefits and how to implement it in your business in Kenya.

Businesses sell their products and services in one of two ways. Those that trade the old-school, linear way have sales reps …

Mobile wallet PalmPay has attracted substantial interest in Kenya. Those keen to try it are asking, does PalmPay work in Kenya? Read to learn if it is available and the reasons it's popular.

Mobile wallets are a safe, secure, and convenient way to send money and pay for goods and …

Imagine waking up to notifications of payments you did not make -that’s debit card fraud. Learn how someone can use your debit card without having it.

Debit card fraud is when someone uses your debit card without your permission to make purchases or withdraw money from your account.

A fraudster …

Your choice of payment gateway can make or break your e-commerce business. Let how to choose a payment gateway that simplifies checkout for your customers.

A payment gateway is your online business’s virtual Point Of Sale terminal, whose efficiency, cost, and security are crucial for your business’s success.

A good …

A lot goes on in the background when customers enter their payment information to complete a purchase on your website. Learn how online payments work for internet-based businesses.

Smartphones, increased internet connectivity, and the emergence of digital payment technologies have made online payments safer, faster, and more convenient than in-person …

In today's interconnected world, the ability to receive money from abroad has become essential for many Kenyans, especially those with family or friends living in the USA.

Imagine the relief of knowing that your loved ones can send you funds quickly and securely, no matter the distance. M-Pesa, Kenya's leading …

Businesses that accept customer payments online enjoy higher customer satisfaction and lower costs. Discover other benefits of online payments for businesses in Kenya.

Cash may still be the most dominant payment method in most of the world, but things are changing fast. Other forms of payment have emerged, mainly out …

Payment processors and payment gateways are critical parts of the infrastructure powering e-commerce. Learn their differences and where they fit in the online payment process.

Every other day a budding entrepreneur somewhere in Kenya considers starting an online business. A big part of their homework is figuring out how they …

YouTube pays creators millions annually, but many can withdraw their earnings conveniently. That's why in Kenya, many ask, does YouTube pay through M-Pesa?

Jimmy Donaldson, known as MrBeast to his YouTube fans, earned $54 million from the video-sharing platform in 2021, which made him its highest-paid creator.

In 2022, it …

Thousands of M-Pesa users have lost money to SIM swap fraud in Kenya. Learn how M-Pesa fraudsters operate so you can protect yourself.

In the digital age, where mobile money has become a cornerstone of financial transactions, ensuring the security of these platforms is paramount. With over 60 million Kenyans …

Are you looking for a convenient online payment method? Now you can get a virtual Visa card through your M-Pesa account. Learn how to get the M-Pesa Visa card.

Struggling to pay your Dstv or Netflix subscriptions or to shop international merchant sites because you don’t have an accepted payment …

GDPR is a data privacy law that sets rules on how websites can collect and use data on EU residents. Learn how to comply with GDPR in Kenya.

Did you know GDPR has an extraterritorial effect? The European data protection law requires that every e-commerce merchant selling its products in …

If you operate an online store in Kenya, the online payment methods you choose to accept will determine whether you succeed or fail. Learn how to choose the right ones.

When you decide to start an online business, it’s worth taking a moment to consider how you will accept …

2D payment gateways are less secure for online payments. Learn what a 2D payment gateway is, how it differs from a 3D payment gateway, and which is more secure.

The total transaction value of the digital payments market will reach US$9.46 trillion by the end of 2023. This growth would …

Digital and mobile wallets are e-wallets, but they aren’t one and the same. Not sure which way to go, digital wallets vs mobile wallets? Discover the differences.

Not long ago, it was unimaginable that there would be any other wallet than the leather variety with a slot for bank notes …

Stripe is an Irish-American payment gateway highly desired by merchants everywhere, including Kenya. But is Stripe available in Kenya, and are there worthy local alternatives?

Every online merchant knows their choice of payment gateway can make or break their business. Keen to give their businesses the best chance for success, …

A virtual Visa card gives you more control over your funds and can be activated instantly. Sounds appealing? Here’s how to get a virtual visa card in Kenya.

Do you worry about your Visa card falling into the wrong hands? For example, a thief or someone in your household can …

Victims of M-Pesa fraud must quickly get over their shock and notify Safaricom to avoid further losses. Learn how to report M-Pesa fraudsters and protect yourself and others.

At least half of the people using the M-Pesa mobile money service in Kenya have lost money to fraudsters. That translates to …

Mobile wallet fraud is a growing problem in Kenya. Learn the different M-Pesa tricks fraudsters use to deceive people and rob them of their hard-earned money, as well as how you can protect yourself.

According to the CBK, the value of mobile money transactions in Kenya has surpassed 56 percent …

Pay-on-delivery online shopping transfers all financial risks from shoppers to merchants, but are the extra customers it brings worth the risks? Find out what these risks are for e-commerce merchants in Kenya.

In e-commerce, we like to ask customers on our checkout pages, 'How would you like to pay?' That's …

Have you ever wondered how easy it is to access a world of entertainment, education, and lifestyle options with just a few clicks? In today’s digital age, subscription-based services have become a staple for many, providing instant access to everything from streaming platforms to online courses and digital publications. …

Who does not look forward to their favourite TV show after a long day at work or school? Learn how to pay for Dstv online in Kenya so you never miss a show.

The kids in my household stage a mini riot when the Dstv subscription is not renewed on …

If you are setting up an e-commerce store in Kenya, having M-Pesa as a payment method is crucial. Learn how to accept M-Pesa payments on your WordPress website.

According to Statistica, total e-commerce revenue in Kenya will cross US$3,238.00m in 2023, an increase of 8.4%. Growing internet connectivity and …

Many people’s choice of e-commerce platform comes down to a head-to-head comparison between WordPress and Shopify. But do these two do the same thing? What is the difference between Shopify and WordPress?

There is some confusion about what sets WordPress and Shopify apart. While both are content management systems for …

Aspiring entrepreneurs looking to establish a business in Kenya, one of the fastest-growing economies in East Africa, face a daunting challenge: navigating the complex process of registering a business. This process can be intimidating, even for seasoned business owners, as it involves various legal, financial, and administrative tasks that must …

In today's ever-evolving digital landscape, Kenyan online business owners and entrepreneurs face a crucial decision: selecting the best online payment service that not only meets customer needs but drives success for their ventures. This comprehensive guide is specifically tailored for you, savvy Kenyan entrepreneurs, as we dive into the world …

If you’re in the online business industry, you should know by now that user experience and customer satisfaction are a big part of any business; after all, they’re the ones you’re offering your products and services. At the core of every successful business is a happy and satisfied customer. Improving …

In the era of digital commerce, payment security has become more critical than ever before. As more consumers flock to online stores, businesses need to ensure their payment systems are secure to protect sensitive information from theft and fraud.

Cyber threats can take many forms, from phishing scams to data …