Building vs. Buying Payment Infrastructure: The True Cost Analysis for African Fintech Startups
May 5, 2025
Let me ask you something... Are you building a fintech startup right now? If you are, I bet you're facing a decision that's keeping you up at night.
Build your own payment infrastructure from scratch or use someone else's platform?
It sounds simple on the surface. But trust me – as someone who's worked with dozens of African fintech founders – this single decision can make or break your startup's future.
The African fintech scene is exploding with opportunity. But with that growth comes tough choices about where to invest your precious development resources. And payment infrastructure? That's the foundation everything else sits on.
Here's why this matters so much: your choice here will impact everything downstream. Your development roadmap. Your go-to-market timeline. Your ability to scale when things take off. Even how much runway you have left to figure everything else out.
And let's be real – building fintech in Africa isn't like building it anywhere else. Our payment ecosystem has unique challenges that most global advice articles completely miss.
With over $2.7 billion invested in African fintech in 2023 alone, the stakes have never been higher. Investors expect results, and the wrong infrastructure decision can burn through funding faster than you'd believe.
So what's really at stake in this build vs. buy decision? And how do you make the right call for YOUR specific situation?
Let's break it down – no fluff, just real numbers and honest insights from founders who've already made this journey.
The Real Costs of Building In-House Payment Infrastructure
When estimating the cost of building payment infrastructure, many technical founders make a critical mistake: they calculate only the initial development costs. The true investment extends far beyond the first version.
Engineering Resource Requirements
Building a comprehensive payment infrastructure typically requires:
3-6 senior developers working for 4-6 months (minimum) for basic functionality
1-2 security specialists to ensure proper encryption and compliance
1 project manager to coordinate the various components
Quality assurance resources for thorough testing
Using average developer salaries in tech hubs like Nairobi or Lagos, this translates to approximately $100,000-$180,000 in initial development costs alone—before your first transaction is processed.
The Hidden Maintenance Burden
The real cost accelerator comes with ongoing maintenance:
Security updates to address emerging vulnerabilities
API changes from payment providers (M-Pesa, card networks, banks)
Performance optimization as transaction volumes grow
Bug fixes and edge case handling
Technical debt management
Most fintech CTOs report allocating 30-40% of their engineering resources to payment infrastructure maintenance—resources that could otherwise focus on core product innovation.
Compliance and Regulatory Overhead
African payment regulations add another layer of complexity:
PCI DSS compliance for handling card data
AML and KYC requirements that vary by country
Central bank regulations across different markets
Data localization requirements in certain jurisdictions
Regular security audits and penetration testing
One Nigeria-based fintech CTO we interviewed estimated spending over $70,000 annually just to maintain compliance across three markets.
Hidden Complexities in African Payment Landscapes
African payment ecosystems present unique challenges that often become apparent only after you've invested significantly in building your solution.
Mobile Money Integration Realities
While mobile money documentation exists, the practical challenges include:
Undocumented API limitations that only emerge at scale
Inconsistent error handling requiring custom fallback logic
Rate limiting that affects high-volume processing
Settlement timing variations that impact reconciliation
Webhook reliability issues requiring redundant notification systems
One Tanzania-focused fintech discovered that their M-Pesa integration worked perfectly during testing but began failing intermittently at higher volumes due to undocumented rate limits—something they spent weeks diagnosing and rebuilding.
Cross-Border Payment Hurdles
Expanding beyond a single market introduces exponential complexity:
Regulatory variations between countries
Currency conversion and FX management
Differing settlement timeframes
Market-specific payment preferences
Compliance requirements that vary by jurisdiction
A South African investment platform expanding to Kenya and Nigeria had to essentially rebuild their payment stack three times to accommodate each market's unique requirements.
Reconciliation Complexity
As you add payment methods, reconciliation becomes increasingly complex:
Different data formats across providers
Varying settlement cycles
Handling failed or partial transactions
Managing refunds and chargebacks
Identifying and resolving discrepancies
This operational overhead is frequently underestimated until it begins consuming significant engineering and finance team resources.
When Building Makes Sense
Despite these challenges, there are scenarios where building payment infrastructure in-house is the right strategic choice:
1. Payment Processing Is Your Core IP
If your primary value proposition revolves around payment processing itself (like specialized payment processors or remittance platforms), controlling this layer may be essential.
2. Truly Unique Requirements
If your payment needs are so specialized that no existing solution can accommodate them, building may be necessary—though this scenario is rarer than most founders initially believe.
3. Regulatory Mandate
Some specialized financial institutions face regulatory requirements that necessitate end-to-end control of payment processing.
4. Scale Economics
At extremely high transaction volumes (millions daily), the economics may eventually favor an in-house solution—though this threshold is typically reached years into a fintech's journey.
When Buying Makes Strategic Sense
For the majority of fintech startups, leveraging existing payment infrastructure offers compelling advantages:
1. Accelerated Time-to-Market
Using established infrastructure can reduce your payment integration timeline from months to weeks:
Pre-built integrations with major payment methods
Documented APIs and SDKs for rapid development
Tested and optimized payment flows
Ready-to-use fraud prevention systems
This acceleration can mean the difference between capturing market opportunity and missing it.
2. Engineering Focus on Core Differentiation
Every engineering hour spent on payment plumbing is an hour not spent on your unique value proposition. Outsourcing this infrastructure allows your team to focus on what truly differentiates your product in the market.
3. Reduced Compliance Burden
Established payment infrastructure providers handle significant portions of the compliance requirements:
PCI DSS scope reduction
Standardized security implementations
Regular audits and certifications
Regulatory updates across markets
4. Cost Predictability
With third-party infrastructure, costs typically scale with transaction volume and revenue rather than requiring large upfront investments—aligning expenses with business growth.
5. Access to Specialized Expertise
Payment infrastructure companies focus exclusively on payments, investing in specialized expertise that would be inefficient for individual startups to maintain.
The Third Option: Build on Top of Infrastructure
The build vs. buy decision isn't binary. Many successful African fintechs adopt a hybrid approach:
Customization Through APIs
Modern payment infrastructure platforms offer extensive APIs that allow you to build custom experiences while leveraging their underlying capabilities:
Custom checkout flows
Branded payment pages
Specialized transaction logic
Unique reconciliation processes
Custom reporting and analytics
Example: WalletsAfrica's Approach
WalletsAfrica (name changed) created a distinctive financial experience for their users while building on existing payment infrastructure. They:
Developed proprietary user interfaces and experiences
Created custom transaction categorization and analytics
Built unique savings features and rewards programs
Implemented specialized fraud detection rules
Yet, they leveraged a payment infrastructure provider for:
Core transaction processing
Regulatory compliance
Payment method integrations
Cross-border capabilities
This approach reduced their time-to-market by 65% while still allowing them to differentiate their product.
Decision Framework for Technical Founders
To make an informed decision, consider these key factors:
1. Resource Assessment
Engineering capacity: Do you have the team size and expertise?
Timeline constraints: When do you need to be in market?
Budget realities: Can you afford the upfront investment?
Compliance capabilities: Do you have regulatory expertise?
2. Strategic Evaluation
Core differentiation: Is payment processing your primary value?
Market timing: Is speed-to-market critical for your opportunity?
Expansion plans: Will you need to support multiple markets?
Scaling projections: What transaction volumes do you anticipate?
3. Key Questions for Payment Infrastructure Providers
When evaluating third-party options, ask:
What is your uptime guarantee and historical performance?
How quickly can we integrate and go live?
What payment methods do you support across our target markets?
How do you handle compliance across different African countries?
What does your API response time look like at scale?
How customizable is your solution for our specific needs?
What does your pricing structure look like as we scale?
How do you handle new regulatory requirements?
4. Red Flags to Watch For
Be cautious of providers that:
Cannot provide clear documentation and SDKs
Lack transparent pricing as you scale
Have limited presence in your target markets
Offer no case studies with companies at your target scale
Provide limited technical support options
Cannot demonstrate compliance certifications
Conclusion: The Long View on Payment Infrastructure
The build vs. buy decision for payment infrastructure should be viewed through both immediate and long-term lenses:
Immediate Considerations
How quickly do you need to get to market?
What are your current engineering constraints?
Which approach best preserves your runway?
Long-Term Vision
Will your chosen approach scale with your ambitions?
How will it support expansion to new markets?
What ongoing maintenance burden can your team sustain?
While the allure of building payment infrastructure in-house is strong—promising complete control and customization—the reality for most African fintech startups is that leveraging existing infrastructure provides a faster, more cost-effective path to market with lower operational overhead.
The most successful fintechs we've observed take a pragmatic approach: starting with established infrastructure, focusing engineering resources on their unique value proposition, and only bringing specific components in-house when scale economics and strategic advantage clearly justify the investment.
By making this decision with clear-eyed analysis rather than technical idealism, you position your fintech startup for faster growth and more efficient use of your most precious resource: engineering talent.
IntaSend: Purpose-Built Payment Infrastructure for African Fintech Innovation
As this analysis demonstrates, the decision between building and buying payment infrastructure involves complex trade-offs. For fintech startups focused on rapid growth and efficient resource allocation, the right infrastructure partner can make all the difference.
IntaSend has emerged as a specialized solution designed specifically for the needs of African fintech startups and software companies. Built by developers who've faced the same challenges described in this article, our platform addresses the unique complexities of African payment ecosystems:
Technical Foundation for Growth
API-first architecture designed for developer experience and rapid integration
Comprehensive documentation and SDKs in Python, JavaScript, PHP, and other languages
Sandbox environment for testing and development without affecting production
Flexible customization options through webhooks and callback configurations
Africa-Optimized Payment Infrastructure
Native integrations with M-Pesa and local banking systems
Cross-border capabilities across 7 African countries and expanding
Higher success rates through local optimization and knowledge
Multi-currency support with competitive FX rates
Compliance and Security Built-In
PCI DSS compliance reducing your security scope
Regulatory expertise across multiple African markets
Fraud prevention systems designed for African transaction patterns
Best-in-class encryption and security practices
Scaling With Your Ambitions
Infrastructure that scales from your first transaction to millions daily
Reliability metrics exceeding 99.9% uptime
Technical support from engineers who understand fintech challenges
Regular feature updates based on the evolving African fintech landscape
By choosing IntaSend as your payment infrastructure partner, you gain more than just a service provider—you gain a technical ally with deep expertise in the challenges unique to building fintech products for African markets.
While we've presented a balanced view of the build vs. buy decision, we believe that for most fintech startups, partnering with specialized infrastructure providers like IntaSend represents the optimal path to market success—allowing you to focus your engineering resources on what truly differentiates your product while leveraging battle-tested payment infrastructure built specifically for Africa.
To explore how IntaSend can support your fintech's growth journey, our technical team is available to discuss your specific requirements and demonstrate how our infrastructure can accelerate your path to market.