What Is a Cash Flow Statement and Why Is It Important?

February 21st, 2023 by Felix Cheruiyot

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A cash flow statement is a critical financial document that provides valuable insights into a company's financial health. It reflects the amount of cash coming in and going out of the business during a specified period, usually a quarter or a year. A cash flow statement helps business owners, investors, and financial analysts understand the company's ability to generate cash, pay bills, and invest in future growth.

Unfortunately, many business owners and managers lack a complete understanding of how to prepare and analyze a cash flow statement. As a result, they may miss important indicators of financial trouble or overlook opportunities to improve their business's financial standing.

This guide provides a comprehensive overview of the basics of a cash flow statement, including its components, purpose, and importance for small businesses. We'll also cover common mistakes to avoid when preparing a cash flow statement and offer tips for improving your financial management and decision-making. Whether you're a seasoned financial professional or just starting to learn about this critical financial tool, this guide will give you the knowledge you need to use cash flow statements effectively.

Components of a Cash Flow Statement

A cash flow statement is a critical financial document that provides valuable insights into a company's financial health. It is comprised of three main sections: cash flows from operating activities, cash flows from investing activities, and cash flows from financing activities. By examining each of these sections, business owners, investors, and financial analysts can gain a comprehensive understanding of a company's cash flows and make informed decisions about its financial health.

Cash flow from operating activities

The first section of a cash flow statement is cash flows from operating activities. This section provides information on the cash generated by the company's core operations, such as sales and operating expenses. It provides a detailed look at the inflows and outflows of cash from day-to-day business operations. For example, cash inflows from sales would be included in this section, while cash outflows for operating expenses, such as rent, salaries, and supplies, would also be included.

The purpose of this section is to provide a comprehensive picture of the company's ability to generate cash from its core operations. It is important to note that cash flows from operating activities do not always tell the complete story of a company's performance; other non-cash items, such as depreciation, amortization, and deferred taxes, can also impact the amount of cash generated by the company. For this reason, it is important to look at the other sections of the cash flow statement to get a more complete picture of the company's financial health.

Cash flow from investing activities

The second section of a cash flow statement is cash flows from investing activities. This section includes cash inflows and outflows from investments in long-term assets, such as property, plant, and equipment, as well as investments in other companies. It also includes cash outflows for the sale of long-term assets. The purpose of this section is to provide a detailed look at the company's ability to generate cash from its investments. For example, if the company invested in a new piece of equipment, the cash outflow for that investment would be included in this section. This information is important because it provides insight into the company's ability to generate cash from investments, which can have a significant impact on its financial stability and future growth potential.

Cash flow from financing activities

The third section of a cash flow statement is cash flows from financing activities. This section includes cash inflows and outflows from financing activities, such as borrowing money, paying dividends, or issuing stock. It also includes cash outflows for the repayment of debt. Cash flows from financing activities can help companies understand how they are funding their operations, and is an important part of their financial evaluation.

This section may also be used to determine the return a company is generating from its financial activities. Cash flows from financing activities can also be a useful indicator of a company's ability to access capital in the future. Finally, this section can provide insight into the sustainability of a company's current level of operations.

Cash flows from financing activities can indicate whether a company is relying too heavily on external sources of capital or if they are managing its operations in a financially sound manner. If a company's financing activities are not sustainable, this could be an indication that the company is not properly funding its current operations. By understanding the cash flow from financing activities, companies can better plan for their future operations and ensure their financial security.

How to Prepare a Cash Flow Statement

A Cash Flow Statement is a relatively straightforward document to prepare, but it does require a solid understanding of accounting principles and the ability to accurately track the inflows and outflows of cash. Here are the steps to prepare a Cash Flow Statement:

Step 1: Gather financial information

The first step in preparing a cash flow statement is to gather all of the necessary financial information. This includes balance sheets, income statements, and other relevant financial reports. This information is necessary to accurately track the inflows and outflows of cash. It is important to be organized and utilize software to accurately track financial information. Once the data is collected, it is important to review the numbers to ensure that they are accurate and up-to-date. It is also important to review the cash flow statement in comparison to past statements and identify any discrepancies.

Step 2: Organize the financial information

Once all of the financial information has been gathered, it should be organized into the three main sections of a cash flow statement: cash flows from operating activities, cash flows from investing activities, and cash flows from financing activities. Operating activities are essentially the business’s “core” activities, such as sales and the purchase of inventory, while investing activities include items such as capital investments, the purchase of equipment, and the sale of investments. Finally, cash flows from financing activities involve loans, debt repayment, and equity transactions. The data gathered should be divided into these three sections in order to accurately depict the statement of cash flows.

Step 3: Calculate net cash inflows and outflows

After the financial information has been organized, the next step is to calculate the net cash inflows and outflows for each section. This involves subtracting the cash outflows from the cash inflows to determine the net cash flow for each section. The net cash flows are then used to calculate the total net cash flow for the entire business. It is important to remember that the net cash flows should be calculated for all the different parts of the business in order to get an accurate picture of the company's overall financial situation. Additionally, it is important to compare the net cash flows from different periods to determine if there is any improvement or decline in the company’s financial performance. This comparison can provide valuable insight into potential areas of improvement for the business.

Step 4: Prepare the cash flow statement

With the net cash flows calculated, the next step is to prepare the actual Cash Flow Statement. This involves creating a table or chart that clearly presents the cash flows for each section. The statement should be easy to read and understand and should provide a clear picture of the company's cash inflows and outflows. There are different templates available online to help with the preparation of the Cash Flow Statement. It should include a clear and detailed explanation of each element and should highlight any cash outflows that are not typical. This document should be updated regularly, typically at the end of each reporting period, to ensure the accuracy and completeness of the information. Also, any changes in accounting policies and practices should be documented to provide an audit trail.

Step 5: Review and revise

Finally, it is important to review and revise the Cash Flow Statement to ensure that it is accurate and complete. This may involve checking for any errors or discrepancies in the data and making any necessary adjustments. It is also important to review any notes associated with the document in order to ensure that all assumptions used in the statement are properly explained.

The Importance of a Cash Flow Statement for Small Businesses

Understanding cash flow

The primary purpose of a Cash Flow Statement is to provide an accurate picture of a company's cash inflows and outflows. For small businesses, this information is crucial to understanding the company's financial health and making informed business decisions. A Cash Flow Statement allows small business owners to see exactly where their cash is going and to identify any areas where they can improve their cash flow. This insight can help them make budgeting and short-term cash management decisions, such as limiting spending on non-essential items or delaying payments to vendors.

Identifying cash shortages

A Cash Flow Statement can help small business owners identify potential cash shortages before they occur. By monitoring the inflows and outflows of cash, business owners can identify trends and potential problems and take steps to address them before they become critical. This can be especially important for small businesses that operate on tight budgets and have limited access to credit or other forms of financing. By tracking cash inflows and outflows, business owners can anticipate potential cash shortages and make proactive decisions to ensure that the business has the resources necessary to meet its obligations. This can include taking steps to increase revenue or cut back on expenses.

Improving cash management

A Cash Flow Statement can help small business owners improve their cash management skills. By tracking their cash inflows and outflows, business owners can identify areas where they can reduce costs and increase revenues, improving their overall cash flow. This can help them make timely decisions about where to invest and when to save, helping them maintain a healthy balance sheet. It is also important for business owners to regularly review their cash flow statements, as changes in the market or their financial circumstances can have a major impact on their cash flow. By doing so, they can ensure they are making the best decisions for their business.

Common Mistakes to Avoid

Preparing a Cash Flow Statement requires attention to detail and a thorough understanding of a company's financial transactions. The following are some common mistakes to avoid when preparing a Cash Flow Statement:

Not including all transactions

A Cash Flow Statement should include all cash transactions, regardless of their size or frequency. This includes not only regular transactions such as sales and purchases but also one-time events like the sale of a major asset or the receipt of a loan. Neglecting to include any transactions can result in an incomplete picture of a company's cash flow, leading to misinformed decision-making. It is essential to ensure that all cash transactions are included in the statement, as they make up the basis of the document. This includes noting down all payments and receipts, both large and small, even if they are not part of a recurrent pattern. It is also important to double-check the figures to ensure they are accurate, as even small mistakes can have a major impact.

Improper classification of transactions

The Cash Flow Statement is divided into three sections: cash flows from operating activities, investing activities, and financing activities. It is important to properly classify transactions into these categories to ensure an accurate and meaningful representation of a company's cash flow. Common mistakes include classifying operating activities as investing activities or vice versa, or misclassifying a transaction as a financing activity when it should be classified as an operating activity.

Neglecting non-cash transactions

A Cash Flow Statement is focused on cash transactions, but it is also important to consider non-cash transactions that can affect a company's financial position. This includes items like depreciation and amortization, which are non-cash expenses that can impact a company's net cash flow from operating activities. Neglecting non-cash transactions can result in an incomplete picture of a company's cash flow and financial position.

Inconsistent reporting periods

A Cash Flow Statement should be prepared on a consistent basis, typically on a quarterly or annual basis. Consistent reporting periods ensure that the information in the Cash Flow Statement is comparable over time and allows for meaningful analysis of a company's cash flow trends. Inconsistent reporting periods can make it difficult to compare results and draw accurate conclusions about a company's financial performance.

The Best Way to Handle Payments

A well-prepared Cash Flow Statement can help businesses identify cash flow trends, plan for future expenses, and demonstrate financial health to potential investors, lenders, and partners. By taking the time to understand the Cash Flow Statement and avoiding common mistakes, businesses can ensure that they have a clear and accurate picture of their cash flow, allowing them to make informed financial decisions with confidence.

One thing businesses must understand is that even more than a cash flow is choosing the right payment processor that can handle their business's needs. A payment processor can have a big impact on a business's cash flow. For example, if a business opts for a payment processor that charges huge transaction fees, it’s only a matter of time before the business realizes how much these accumulated fees can be detrimental to its growth.

IntaSend has a proven track record of providing the best financial services to businesses in Kenya and around East Africa. With IntaSend, businesses can settle large B2B and B2C invoices, settle contractors and suppliers, pay employees, accept payments from customers and clients, and even pay personal bills. IntaSend also has several APIs tailored to meet the needs of businesses in Kenya, ranging from e-commerce APIs for Shopify and Woocommerce Stores , and many more.

Cover Photo by Towfiqu barbhuiya on Unsplash


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